Cannes Contenders: WiTH Collective

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Qantas: Qantas Assure rewards Christopher Walk’n

January 2016 marked the launch of Qantas Assure – a world first that combines wearable tech with health insurance to reward Australians with Qantas Points for being active, and staying healthy. While this is an innovative product that frequent flying fitness junkies will jump on, the truth is that most Australians will earn their points doing every day activities like walking – or, walk’n… Qantas Assure invited Christopher Walken to demonstrate just how easy it is to now earn Qantas Points walk’n, run’n, climb’n, garden’n, score’n, box’n and dance’n. Leveraging one of the internet’s favourite memes to make sure Australia knew there was a new, simple way to earn Qantas Points.

Pfizer Champix: Impossible Auditions – Romeo and Juliet

Encouraging smokers to quit has its challenges – the last thing they want to hear is another death threat. So instead, Pfizer launched a socially led campaign centred around the insight that smokers are 4X more likely to quit, with a little help from a healthcare professional. Something they’ve never done before. A series of web films were released set around casting auditions, whereby unsuspecting actors attempt the task of playing multiple roles in one scene. An unusual approach to encouraging people to quit smoking, with a simple message not to go it alone.

Pfizer Champix: Impossible Auditions – Moby Dick

WiTH Collective