Carat Australia gains top media agency in new RECMA report; claims spot from OMD Australia

Carat Australia is named number one media agency in the latest release of RECMA’s Qualitative Network Diagnostics report, claiming the position from OMD Australia.

Carat was awarded top ranking by global independent media agency reports company RECMA for their Network Diagnostics report in April 2016.

Following an outstanding year in 2015 with record new business success and Agency of the Year accolades, Carat has driven further gains in 2016 with the launch of the Carat SA office in January and a string of new business wins including Greenstone, Danone, Murray Goulburn, Tourism WA and Seven West media.

Dentsu Aegis Network, of which Carat is its leading agency, is also ranked number one media network in the Australian market.

Says Simon Ryan (pictured above), Dentsu Aegis Network CEO and Carat Australia CEO ANZ: “The growth of Carat combined with the success of our clients means we have a structure that aligns to today’s and tomorrow’s business landscape and honestly competes in the fast moving digital economy. The diagnostic competitive results are clearly defined by our vision and outcomes for clients to redefine media for business outcomes through media convergence. I’m proud of the team at Carat, the courage and ambition we set ourselves for our client’s is number 1 and to have this recognised is a positive outcome for our continued success.”

The Network Diagnostics report consists of an aggregation of the overall ratings given to 23 media agencies in Australia through Qualitative Evaluation. Research is carefully analysed through 19 criteria and assessed according to a four-level Strength scale and is reassessed three times per year.