Comedians Ash Williams + Kate Dehnert front Nutrition Australia’s new campaign via Kamber
Nutrition Australia, the Victorian Department of Health, and associated partners have teamed up to tackle an important health issue in a new campaign featuring Melbourne comedians Ash Williams and Kate Dehnert via Kamber.
The issue: an alarming number of Australian adults (about 95%) don’t eat enough fruits and vegetables for their good health.
What’s Got Into You is a campaign featuring a series of short humorous videos promoting fruit and vegetables as a breakfast and snack food of choice. The campaign ditches the more precautionary ‘eat healthy’ message and tone for something more irreverent, to appeal to young adults.
The digital/social campaign is aimed at Victorians between 18 and 23 years old.
Kamber’s analysis of young Australian adults found that their online conversations about fruits and vegetables were often tongue in cheek. This led to creative executions designed to appeal to this demographic and spread the ‘eat healthy’ message.
2 Comments
Honestly, what would lead someone to not only make this fucking shit, but then PR it?
Fruit smoothies are actually horrible for you. Whoever made this obviously hasn’t done their research. How was this approved by nutrition Australia?