Droga5 New York takes over from Deutsch to become Pizza Hut’s new lead agency in the US

Giant fast food chain Pizza Hut has named America’s hottest agency Droga5 New York as its lead agency in the US, replacing incumbent Deutsch.

Says Droga5’s Aussie expat creative chairman David Droga (pictured): “We are proud to partner with the world’s leading pizza restaurant company, and for the opportunity to collaborate on work to build on the tremendous brand affinity that exists for Pizza Hut.”

Says Pizza Hut in a statement: “After earnest discussions with the team at Deutsch, we have mutually agreed to part ways due to creative differences. And so following a thorough review process, Droga5 has emerged as the right partner to help us drive our business forward. Their strong belief in collaboration, superb strategic capabilities and gift for storytelling matched extremely well with Pizza Hut.”