Fashion retailer Best&Less launches its latest ‘Click’ campaign ahead of Mother’s Day via Banjo

A snappy spot showcasing women’s fashion at Best&Less runs this week to coincide with Mother’s Day, created by Banjo.

Each time the mum clicks her fingers, she switches outfits across on-trend day wear, stylish work wear, active wear, lingerie and cosy sleepwear, accompanied by the iconic “Mambo Number 5” soundtrack recorded by The Voice semi-finalist, Steve Clisby.

VIEW THE SPOT

Says Andrew Varasdi, partner, Banjo: “Our aim for Best&Less is to showcase a fresh perspective on its range, that the stores offer on-trend fashion at great value prices, and the perfect gift for Mother’s Day of course. The simple approach for this TVC, showing as many outfits as possible in 15 seconds, is part of the wider strategy to share with consumers the great range of products they can find at Best & Less.”

Says Linda McDonald, head of marketing, Best&Less: “This campaign is a fun showcase of the great range of fashion, sleepwear & lingerie we offer to Australians at affordable prices. We’re looking forward to making a lot of mothers happy this Mother’s Day. No excuses dads.”

The “Click” campaign will run on national metro, regional and pay TV, supported by a digital component on Facebook and YouTube.

Client: Best&Less