GMHBA Health Insurance picks Grey Melbourne to handle its brand and retail advertising duties

Following a competitive pitch, Geelong based private health insurer GMHBA has appointed Grey, Melbourne to handle its brand and retail advertising.

The appointment comes at the right time for GMHBA as it transitions its traditional health insurance business model into a broader healthcare offering.

Says Matt Vagg, executive manager brand and marketing, GMHBA: “Our business is in great shape, and as we continue to grow and diversify our offer, we need partners who can challenge us and show us where our business can go. The fit with Grey was there from the start and we’re looking forward to finding new ways to tell our story together.”

Says Michael Knox, chief creative officer and managing partner, Grey: “Working with the team at GMHBA and exploring opportunities to expand their business is the kind of stuff we get up early for. We’re excited to be given the opportunity to bring the brand and its products to life in new range of ways.”

The first major campaign from Grey is due in market at the end of the year.