GoDaddy targets Australian small businesses in new campaign via TBWA/Chiat/Day New York

GoDaddy Inc., the world’s largest technology provider dedicated to small businesses, has unveiled a new global marketing campaign across all 53 GoDaddy markets, including Australia, marking the first time GoDaddy has launched a targeted international campaign. The campaign creative work was developed by Omnicom’s TBWA/Chiat/Day New York and Sydney offices, with media buying through MEC Sydney.

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The Australian installment of the marketing campaign includes television advertising, and also features local small business customers in advertisements across radio and on GoDaddy’s website and social channels.

The “Inspirational” international campaign centres on the resilience it takes to turn an idea into reality. The campaign speaks directly to Aussie small business owners aspiring to grow their ideas into successful ventures, and acknowledges the challenges along the way. The Australian radio and online ads feature real GoDaddy customers, who have been able to establish and grow their online presence with GoDaddy.

In Australia, the campaign features a new television commercial entitled “GJB Excavations” that features the story of a construction contractor who’s just started an excavating business. His determination and resilience, assisted by GoDaddy’s online tools and 24/7 customer support, has helped his business grow online.

Having launched its Australian operations in July 2015, GoDaddy provides websites, ecommerce, search engine visibility capabilities and a diverse range of productivity tools designed to fuel small business growth.

Says Tara Commerford, managing director, Australia and New Zealand, GoDaddy: “Given the current economic focus on entrepreneurship and innovation in Australia, start-ups and small businesses are increasingly important to our economy, already playing a crucial role. Our message to Australian small businesses is that establishing an online presence particularly a website should not be a daunting task, especially with GoDaddy by their side.”

Gabrielle Lucas, co-founder of Daiquiri Isle Pty Ltd, a Tasmanian owned and operated small business providing food, beverages and party hire to private users across the state, is one of the GoDaddy customers featured in the ads.

Says Lucas: “I’m thrilled to be part of the new campaign for GoDaddy, it really connects with the challenge of starting a business, and growing it into something successful. For us, getting set up online was a crucial step for us to really take our business to the next level.  Our business continues to grow and change, in line with the demands of our customers, and it’s important our digital presence reflects this – and GoDaddy is our go-to expert.”

Says Commerford: “We’re passionate about helping Aussie small businesses grow and prosper, which is why we’re excited to have our real customers featuring in our ads. They are true success stories, and we’re thrilled we’ve been able to help them to build their brand online.”

Other GoDaddy channels supplementing the campaign include customized television and radio commercials, social media engagements and other digital marketing activities.