Grazia picks Switched on Media as digital agency to help its relaunch as a digital-only publication

WPP AUNZ’s digital media agency, Switched on Media has been appointed by Grazia Magazine to generate and implement its digital strategy as it relaunches as a digital-only publication.

Says Sam Powell, business director, Switched on Media (SoM) said the agency was thrilled to be appointed as Grazia’s digital agency of record and was looking forward to working with Grazia’s team and driving visibility to the new Grazia platform across multiple media channels.

“This is a great opportunity to help relaunch a well-respected and iconic Australian fashion magazine as a digital-only publication. It will be great to work with such an innovative brand and bring our digital expertise and creativity to Grazia’s business.

“Through the use of engaging content and granular targeting, we look forward to rolling out a number of exciting digital campaigns, including supporting Grazia’s partnership with Australian Fashion Week, across all digital channels this year.”

To reach Grazia’s key target audience, women aged 24-45, SoM aims to seed content and drive awareness to the new digital platform across a diverse range of digital channels.

Says Fiona King, marketing director, Grazia: “We are delighted to be working with Sam and his team at SoM. We were impressed by their understanding and passion for our business as well as their strategic thinking. Grazia has a strong brand equity in Australia so to relaunch it as a digital-only platform we needed an experienced and capable team to take the magazine through its next evolutionary phase”

SoM commences work immediately.