Hills Home Living appoints Innocean Australia as its new full-service agency partner

Following a competitive pitch, Hills Home Living, makers of the iconic Hills Hoist, has appointed Innocean Australia as its full-service agency responsible for creative, digital, sponsorship and media.

Says Peter Fitzhardinge, CEO, Innocean: “Hills is one of Australia’s most iconic brands. In fact, according to Reader’s Digest, it is the most trusted iconic Australian brand. Like everyone who grew up here, I spent many an afternoon swinging on one.”

Says Chris O’Sullivan, general manager, Hills Home Living: “Our plan is to reinvigorate the Hills brand and let consumers know we offer many more products alongside the iconic Hoist. For this brief the Innocean team demonstrated strong strategic thinking and backed it up with great creative. We believe their full-service capabilities will maximise our budget and provide us a sound ongoing communications and sponsorship plan. We look forward to working with them for quite some time to come.”

Says Fitzhardinge: “Hills have great ambition and it will be fun working with them as they push into new areas of success. I think we are a great match. We are a growing agency and this is a great win for the team here. I’m one very happy person.”