H&R Block appoints Saatchi & Saatchi Australia

Australia’s leading tax specialists H&R Block have appointed Saatchi & Saatchi as its agency of record, as it looks to cement its position as the voice of authority on tax related matters by growing its place in the Australian market.

Saatchi & Saatchi will develop creative content and strategy to drive H&R Block’s innovation and bring their business ambitions to life.

Says Melinda Spencer, marketing director, H&R Block: “We are looking to implement a transformation program with the end goal to provide more to customers than they might typically expect from a tax accountant. Saatchi & Saatchi’s creative approach to this growth project is fantastic and they are obvious partners for us on this journey.”

Says Michael Rebelo, CEO, Saatchi & Saatchi: “H&R Block have ambitious plans and an innovative creative appetite. Being appointed to work with H&R Block and being re-united with Melinda Spencer is an exciting time for the agency. When Melinda was with OPSM we created the award winning ‘Penny the Pirate’ campaign together so she knows how to get the best ideas out of us! We’re looking forward to another successful partnership.”

This latest appointment follows a number of new business wins for the agency recently including new optical brand George & Matilda, Ladbrokes and VinoMofo in Melbourne.