Joel Pearson re-joins Whybin\TBWA Sydney from PHD Australia in the role of planning director

Joel Pearson is re-joining Whybin\TBWA Sydney as its planning director. He was previously with the agency in 2012 as an interactive brand planner.

Pearson returns to the TBWA stable from fellow Omnicom agency, PHD Australia, where he has been head of digital innovation for the past 14 months. 

An experienced strategist who has spent time in digital, media, and creative agencies locally and abroad, Pearson is best known for his role leading global distribution planning on the Dove Real Beauty Sketches campaign which won a slew of awards including a creative effectiveness Lion.

After several years in London as global innovation director on the Unilever business, Pearson returned to Australia in 2015 to lead digital innovation at PHD Australia. He has been instrumental in the agency’s recent new business success.

Says Hristos Varouhas, chief strategy officer at Whybin\TBWA: “We’re excited to have Joel back in our planning team. He is exceptionally smart, a great collaborator and epitomises the modern planning hybrid that will help us ensure clients’ brands are kept at the forefront of culture, which is critical in genuinely disrupting today’s cluttered media landscape.”

Says Pearson: “I am absolutely delighted to be re-joining Hristos and the team at TBWA. Not only are they some of the nicest people in the business, but they consistently produce some of the best work in the market.

“My time with the team at PhD has been great, and I’d like to thank Coady and the team for a great experience and all we have achieved.”