Leo Burnett Sydney, Atomic 212 and Clemenger Melbourne top OZ finalists at 2016 NYF Awards
New York Festivals International Advertising Awards honoring the World’s Best Advertising & Creative Communications has announced the 2016 finalists. Australia has scored a total of 69 finalists lead by Leo Burnett Sydney with 21 finalists followed by Atomic 212 and Clemenger BBDO Melbourne both with 10 finalists each.
Australian agencies scoring three finalists include: Leo Burnett Melbourne and GPY&R Melbourne + Brisbane; scoring two finalists is OddfellowsDentsu, SapientNitro, The Sweet Shop, BWMDentsu and Cummins&Partners, whilst Grey Melbourne, Plastic Wax, J. Walter Thompson, Showpony, Havas Worldwide Sydney, Alt.VFX, Ogilvy&Mather, Marketforce, Clemenger BBDO Sydney, The Works, Flagstaff Studios and The Studio at SCA all scored one finalist apiece.
All entries achieving finalist status are now eligible to earn all levels of awards including Grand Awards and Best of Show. Award-winning entries will be announced at the New York Show.
Says Michael O’Rourke, president, New York Festivals: “This year’s entries truly reflect the innovative work emanating from agencies around the globe and are deserving of recognition.
“Entries achieving finalist status will be given the utmost of attention by NYF’s elite executive jury, they will evaluate all Finalists across all mediums through 5 rounds of rigorous judging and select the World’s Best Advertising winners.”
New York Festivals 2016 grand jury, comprised of 400+ creative directors, executive creative directors and worldwide chief creative officers from 100 countries around the globe, determined the finalists through online judging sessions and a live collateral session. All finalist entries will move on to the live judging round with the 2016 executive jury. This elite group of global chief creative officers will to judge all mediums through five rounds of judging utilizing NYF’s patented matrix judging system and select 2016’s trophy-winning work.
The 2016 Winners will be announced at the New York Show awards ceremony on May 19th. The day’s events include creative panel sessions, a cocktail reception, the awards ceremony, and an after-party. New York Festivals will welcome award winners, jury members and guests from around the globe to this day long series of events honoring the World’s Best Advertising.
Four creative panel sessions will take place during the day at the NYIT Auditorium on Broadway, located at 1871 Broadway (btw 61st & 62nd St). Later that evening, guests from around the world will then join us for our Gala event at Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City, for a cocktail reception in the Ertegun Atrium, followed by the awards ceremony in Rose Theater. A celebratory after-party will be held at Parkview Lounge, on the 4th floor of Time Warner Center, to toast all of the World’s Best Advertising trophy winners.
For more information on the New York Show, or to purchase tickets, please click here.
9 Comments
Shows you just how desperate to win another meaningless piece of tin Leo’s and Clems are.
29 finalists just mean you are spending a tonnes of cash on a 2nd tier O/S award show.
Lets keep it to the relevent shows, Cannes for global, Spikes for our half of the world, AWARD for our market. Done.
Spikes and AWARD? You have to be fucking kidding. Try and get a job anywhere in the world with that, see how you go. New York is New York. Still one of the ‘Big Five’ to win and I rather have that on my award list that a meaningless regional show. How you doing?
Cannes??
NY Festivals and London Internationals for that matter have a way better jury and are tougher when awarding gongs.
AWARD is tough and relevant in our market. Spikes is rubbish. Adfest is better in Asia.
So why have almost all the networks (except Leo’s) pulled out of tier two shows like NYF, LIA, MOBIUS and even ONE SHOW if they are so important?
@Get a grip,
Spikes and AWARD compared to a NYF award?
It’s like comparing a Logie and an Oscar.
Keep aiming low bud.
Hi Dave, Dave here. There could be a few reasons for that. Global networks are getting tighter and savvier with their award budgets after a few ridiculous years of overspending and under-delivering. So entering everything to every single show makes no sense. DDB is making a point to actually avoid awards all together, so interesting times ahead. Cannes has become the sole priority for some, as the festival itself has become a circus of who’s network is bigger than yours. I’m all for supporting our local awards too, but if you made me choose between Gold at AWARD or Spikes and Gold at NYF, well I think I would prefer a bite of the big apple, thanks.
Grey’s ms bike in Innovation. Best thing out of Australia this year.
Looks to me like the networks are still entering NYF from what I see on this list…
I agree, it’s a top 5 international show, at least today it is. But there are still too many award shows…
Cannes, D&AD, One Show, New York Festivals, Clio. In that order. Add a few Effies on top if you consider yourself CD material and you’re doing well, son. The rest is gravy. And there’s too many of them.