Minus18 supports International Day Against Homophobia with the launch of ‘You’re Accepted’ Facebook platform via GPY&R Melbourne
Sadly, today’s LGBTI youth still face discrimination. Young gay people often fear coming out due to online homophobia. ‘You’re Accepted‘ created by GPY&R Melbourne, is the first Facebook message that gives LGBTI youth the chance to anonymously find out how many of their friends would support them coming out.
The platform allows users to garner support from the people they’re closest to and helps them gauge how their friends will react while remaining completely anonymous.
A person begins by anonymously asking their Facebook friends if they would support them coming out. Friends can reply directly back with positive messages of support. GPY&R Melbourne developed the ‘You’re Accepted’ concept and both built and designed the microsite on behalf of Minus18.
Says Micah Scott, CEO of Minus18: “You’re Accepted is here to tackle hateful online discrimination against LGBTI youth by showing people there’s a lot more support out there than they might think. Through positive social support, provided by friends and family, we can do this together. After all, no one should live in fear of simply being who they are – everyone should be accepted.”
Visit the Day Against Homophobia website: http://dayagainsthomophobia.org/.
Visit Minus18 website: https://minus18.org.au/.
Client: Minus18
CEO: Micah Scott
Agency: GPY&R Melbourne
Executive Creative Director: Ben Coulson
Creative Director: Jake Barrow
Copywriter: Michael Barticel
Art Director: Joey Newton
Business Director: Jonny Clow
Account Manager: David Gallo
Executive Digital Producer: Ben Crowe
Digital Producer: Kyle Stein
Snr Front End Developer: Alex Case
Snr Back End Developer: Mark Natividad
Interactive Designer: Rosalie Iaria
24 Comments
Outstanding.
It will help many young people.
Sincere thank you to all involved.
Truly and idea with it’s heart in the right place.
As an openly gay man, I wish something like this was available when I was young. The hardest part of coming out is feeling like no one will support you.
To be able to see how much support you have, before telling friends and family is a huge step forward.
Fantastic idea, it will do a lot of good.
Can’t bring myself to knock this one.
It’s actually a very cool solution to a real problem, and will help people.
Maybe the Kerning on the type isn’t quite right. Best I can do.
I think the idea is really cool.
Great use of dig/social to actually do some good, not just fill the world with more crap.
…And what if someone didn’t support you? Then what?
Love it. Such a simple idea. Can’t believe its taken this long for something like this to come around. God speed!
What a fantastic idea to help share support with people struggling with this issue.
The app that leaves all your friends asking “Who’s Gay?”
You’d know that person wasn’t really your friend.
Great idea guys, really smart thinking.
Great stuff, something really useful that brings people together.
A perfect use of social media for good. Really jealous of this work, congrats to all involved!
Same random ‘social’ sfx as melanoma likes me.
Love that there’s more digital credits here than ever! Great work guys!
I can envisage a stream of awards, possibly even an entire show, that rewards work that helps minorities. It’s the kind of social-minded thinking this industry could do with and this campaign is a great example of it. I feel good for seeing this.
Makes my shitty cynicism of ad agencies go away for a moment.
Impressive work.
Genuinely the best idea I’ve seen this year!
Digi / social at it’s best is simple and helpful.
This is both in spades.
Great stuff.
Not convinced this is the right way to go about it – keeping it anonymous screams of internalised homophobia/transphobia. And who would want an app that basically asks your friends “permission” to come out. What a missed opportunity to do something really powerful with the platform!
Nice one team. A nice solution for a real problem.
Who says advertising doesn’t save lives.
@internalised phobias You obviously don’t remember what school was like.
Great work that makes a tangible difference,
Well done Patts.
@schoolyard bullies Actually, I work in youth mental health with LGBTI kids and this campaign clearly lacks research. The name itself – “You’re Accepted” – is phobic! It is “othering”. Would we ever encourage our first nation people or refugees to ask if they’re “accepted”!? For micro-aggressions of all natures – racism, classism, hetero-sexism – the same rules apply. This campaign is damaging and lacks strategy. Get real!
Agree with @internalized homophobia. “You’re accepted” sends the wrong message.
It reinforces stigma.
I want to like it but the language has let it down. I do think the mechanic is sound though.
@internalised you still don’t remember.
If it really helps one kid, that’s great.
If it hurts ten kids, that’s bad.
Let’s hope the balance in the real world works the right way round.
Bonus points for award show entry timing?
I really like this, and think the cause is v. important. Equality and acceptance should come as standard for everyone – but unfortunately it doesn’t.
So while I genuinely understand the @internalised homophobia’s point about the language and the use of You’re Accepted, after some thought, I think it is right – mainly because the tone is based on a ‘majority bridging in support of a minority’ thing – Remember, rightly or wrongly, schools still mostly teach and promote traditional family units. So one day when it’s not such a ‘minority’ issue (like women voting isn’t now, but once was), then this would possibly require a new message and different tone. But for now for me the current cultural context makes ‘You’re Accepted’ OK.