Milo fuels inner champions in latest creative campaign via Mr Smith and Ogilvy Sydney
Milo is fuelling inner champions in the first joint creative project between Mr Smith via Ogilvy Sydney.
Says Curtis Hill, director, Mr Smith: “Not every kid who plays sport grows up to be a champion, and judging by my empty trophy cabinet, I speak from personal experience. At the end of the day it’s not about filling the cabinet; it’s about learning the lessons sport can teach you, the persistence and discipline, getting fit and making a few mates along the way.”
The two spots Basketball and Soccer have launched nationally in Australia and New Zealand.
Agency – Ogilvy Sydney
Creative Director – Russell Smyth
Senior Art Director – Andy Cooke
Senior Copywriter – Andrew Hankin
Agency TV Producer – Renee Nadin
Production Company – Mr Smith
Director – Curtis Hill
Producer – Elise Trenorden
Executive Producer – Helene Nicol
Director of Photography – Joel Betts
The Butchery/The Refinery Sydney/SongZu/Small Planet Music
6 Comments
So did the production company and creative agency swap places?? Just want to understand what this release means. Who did what??
Average wallpaper.
Simple and effective. sure it will do well for them.
I like it. Simple but good.
Brskbrrrrr
Pretty generic stuff, didn’t push it at all.