MYOB appoints Starcom as new media agency; Starcom to take over from incumbent agency PHD

Starcom has won the business for MYOB, one of Australia’s leading accounting software providers, following a competitive pitch.

The win will see Starcom provide a full-service solution in Australia and New Zealand. PHD is the incumbent agency.

Says Natalie Feehan, general manager, group marketing, MYOB: “The pitch response from Starcom demonstrated a deep understanding of our our brand and market, a sophisticated approach to media, data and analytics with a compelling vision to help us take the MYOB brand to the next level. We are very pleased to announce the appointment.”

Says Chris Nolan, chief operating officer, Publicis Media: “I am thrilled to create a new partnership with MYOB as they enter the next stage of their marketing journey. We are looking forward to delivering smart, effective communication solutions that will capture the imagination of current and future MYOB clients.

“It is very evident that the cultural fit and collaboration between our two teams is perfectly matched to deliver business objectives.”