Swisse celebrates local Australian produce with George Calombaris in new spots via Noisy Beast
Swisse Wellness heads to Melbourne’s bustling home of fresh produce South Melbourne Market with global ambassador George Calombaris – capturing the chef and healthy lifestyle advocate in his element for new campaign via Noisy Beast.
The new series of Swisse commercials, which launch tonight, will run throughout the remainder of Network Ten’s 2016 MasterChef Australia series, and will feature popular Swisse products: Men’s Ultivite, Vitamin D, Liver Detox and Wild Fish Oil.
The new commercials provide an insight into the preparation that goes into Calombaris’ famous cooking, following the long-time Swisse ambassador and MasterChef judge as he explores the local stalls and selects his favourite fresh local produce.
Says Michael Howard, director of marketing and sales, Swisse: “We’re really excited to be bringing something new to this campaign by filming in a live setting, and the fit could not be more perfect for George. His vibrant personality and genuine passion for fresh and healthy produce is captured naturally as he interacts with locals and learns about their offerings.
“George has been part of our team for many years now and has also recently become a global ambassador for our brand. His passion around the importance of eating good quality, fresh and nutritious food and living a healthy lifestyle, coupled with his energy and enthusiasm for living life to the fullest makes him the perfect face to help us in our mission of making millions across the globe healthier and happier.”
Says Calombaris: “Working with Swisse for the last four years has been a very special partnership. My journey around health and wellness has really evolved over the past few years and I learn and discover things each day that help me stay on top of my game and firing at 100 per cent. Swisse has been a big part of that journey for me and I love that I get to join them in helping make others healthier and happier and the best they can be.
“I’m pumped for this next campaign. It’s exciting to be closer to the source, talking to the growers, talking to the fish mongers, about their passion that in turn inspire me to cook with their amazing produce.”
The campaign will be supported through in-store and digital advertising.
3 Comments
From fresh food to pills….
There is no place in the world anymore for garbage commercials like this
-tumbleweed-