Target appoints OMD Melbourne as new media buying partner following a competitive pitch

As part of a competitive media review, Target has announced the appointment of OMD Melbourne as its new media buying partner.

From July 1, OMD will take full responsibility for all Target media buying.

Says Kenton Elliot, general manager, Target: “We are thrilled to join forces with the team at OMD to optimise our media planning as we take Target through its next dynamic phase.

“OMD clearly displayed they understood the Target business and have the resources and consumer insights to take us through its next exciting chapter. We want to sincerely say thank you to our previous agency UM for their hard work and dedication to the brand over the past 13 years.”

Says Margie Reid, managing director, OMD Melbourne: “OMD are absolutely delighted at the opportunity to work with Target. From the moment we met there was a cultural and strategic fit with their team. We look forward to the journey ahead together.”

Says Peter Horgan, CEO, OMD Australia: “We are proud to be working with such a strong retailer through their next phase and beyond. I am incredibly proud of the OMD team.”