The inner workings of a terrible bike revealed on World MS Day via Grey Melbourne
Multiple Sclerosis Limited, the organisation behind This Bike has MS, has produced an ‘Owner’s Manual’ as a way to share what was learnt while building a bike with the symptoms of multiple sclerosis hidden within its parts.
The Manual can be downloaded from thisbikehasms.com. This in-depth written resource is intended to accompany This Bike has MS online content, and gives anyone the ability to build their own bike to experience the symptoms for themselves.
It features a comprehensive exploration of the methods by which the bike was designed and constructed. Included is a detailed breakdown of the bike’s components, and explanations as to how each element has been calibrated to replicate the physical effects of multiple sclerosis. The Manual also contains ‘Patient Notes’ which touch on the emotional and physical impact of this debilitating disease, and sheds new light on the often-invisible symptoms.
Says Robyn Hunter, CEO, MS Limited:” This Bike has MS is starting new conversations regarding the symptoms of multiple sclerosis. It’s promoting the benefits of early diagnosis, and helping people living with MS gain access to vital early intervention services. The Bike has raised the profile on the need for more funding to help people with multiple sclerosis retain or regain employment.”
This Bike has MS has helped raise over $350,000 in Australia, and contributed to the MS Arizona Ride in the US. Its next outing will be on the 6th of November at the 35th anniversary of the Sydney to Wollongong Cycle, officially known as “The MS Sydney to the Gong Ride”
The Bike will take to the stage today at Australian and New Zealand Neurology Conference in Perth, with test-rides opportunities offered to various members of the 300-strong audience.
6 Comments
Love this. A film of someone riding the bike and experiencing what living with MS is like, will nicely complete the story for me. Congrats.
I have seen this bike at a stall in Melbourne at the ride for MS and I got on it and tried it out. It’s a clapped out bike that rides nothing like what it looks like. Shiny normal looking. My husband has MS and he encouraged me to have a ride. The book looks interesting – where do I get one?
This is really good.
What is this? Design. Ambient. PR. Looks like one with lot.
Nice work all involved.
The bike that keeps giving.
Love this. Very clever idea.