Toddlers quote Donald Trump in new video for Powershop New Zealand via Special Group

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6 (1).jpgNew Zealand online electricity retailer Powershop via Special Group, has created a contentious viral video of toddlers quoting Donald Trump, housed on Powershop NZ’s Facebook page, to highlight the brand’s message that power should be used for good, not bad.

The short video mocks the controversial American Businessman and presumptive nominee of the Republican Party for President of the United States, with six toddlers dressed in orange-tinged wigs reminiscent of Trump’s own head of hair, which has made headlines of its own over the years.

5.jpgThe 60 second video is both amusing and adorable, adding even more shock factor to a selection of Trump’s most infamous quotes.

Says Ari Sargent, CEO, Powershop: “At Powershop we like to put the power back into customers hands (pun intended) to help them make wise decisions about their energy usage and cost. This is a stark contrast to Mr Trump, who likes to abuse his power and influence to promote his prehistoric views about minority groups of society. Our video parodies Mr Trump by projecting his own words through the mouths of loveable toddlers to highlight how infantile he is.”

Client: Powershop NZ

Creative agency: Special Group NZ

Media: MBM

PR & Social Media Amplification: Poem

Production: Exposure

Director: Kevin Denholm

Photography: Steve Boniface