Valley Eyewear shoots latest campaign at Buzludzha; launches ‘The Happening’ film

Valley Eyewear has released its latest film and campaign, titled ‘The Happening’, shot in the historical hills of Bulgaria around the abandoned Communist Party headquarters known as ‘Buzludzha’.

Already one of Australia’s most coveted brands, Valley continues to push the boundaries of art and fashion internationally with its latest shoot in Bulgaria delivering its most dramatic and powerful campaign yet. The campaign, directed by founder Michael Crawley, was shot over the course of four days around Buzludzha, a place that has laid dormant since the late 1980’s.

WATCH THE FILM

The combination of wild weather, incredible structures and top models Natalie Sole and Jordan Barrett, make for a visually stunning run of imagery that brings more of the straight forward, cutting edge creativity Valley has been presenting to the world since its inception.

Previously known as the House-Monument of the Bulgarian Communist Party, the monument at Buzludzha is like something out of a 1950’s sci-fi movie. Sitting atop a high promontory of the Balkan Mountains, the structure resembles a huge concrete saucer of sorts. The site has become one of the world’s most famous ruins and was the perfect backdrop for the latest Valley campaign.

Campaign: The Happening – A Valley Film

Production – Motel Picture Company