Vanuatu launches new ‘Discover Vanuatu. Discover What Matters.’ website via Circul8
Vanuatu Tourism Office (VTO) has launched a new consumer campaign website this week via creative agency Circul8, designed to inspire Aussies and Kiwis looking for their next holiday escape, and to help travellers plan their holiday with ease.
The new, modern and mobile-friendly website features engaging destination content and a fresh new look that reflects the colours and natural environment of Vanuatu. It also functions as a single source of information, featuring event calendars, maps and partner deals, to further support visitors through the planning and booking process.
Vanuatu Tourism Office’s general manager, Linda Kalpoi said that in this technologically savvy society we need to be on the front foot with our communication channels and how we deliver information that is not only continually up to date but also tailored to the needs of the audience.
Says Kalpoi: “We of course want to make it as easy as possible for consumers to visit Vanuatu, and to achieve this we need to ensure that the information they seek and access is inspiring, interesting and at their fingertips. With our new DiscoverVanuatu.com.au website, their next holiday is within easy reach and just a click away.”
With the spirit or Vanuatu at the core of the redesign, and VTO’s “Discover What Matters” campaign values, the new website is also designed to encourage visitors to slow down, be in the moment and identify the tenets and experiences in life that matter the most to them.
Says Kalpoi: “Our latest campaign and new website are established on what the people of Vanuatu believe in and practice every day. We want to share these important life values and encourage others to take a holiday that not only introduces them to new cultures, food and experiences, but that also encourages them to explore Vanuatu in a way that will help them to reconnect and discover what truly matters,
“Whether it’s to slow down to a tropical pace; reconnect with friends and nature on a pristine, white beach; or share laughter with the friendly locals, Vanuatu’s new website helps visitors to uncover what’s important to them and in turn, how to experience these important life tenets in Vanuatu. We want to bring friends, family, health and happiness to the forefront as these are the things that really make a holiday special.”
VTO’s website relaunch is part of a larger, integrated destination awareness campaign will be complimented by in-market promotions over the coming months.