Australia picks up two Silver Lions and four Bronze Lions at Cannes Pharma Lions 2016

Australia has won two Silver Lions and four Bronze Lions in the Pharma category of Cannes Health Lions 2016, announced tonight in Cannes.

Grey Melbourne has scored a Silver and a Bronze for MS Australia ‘This Bike Has MS’, Leo Burnett Sydney has picked up the second Silver Lion for Samsung Australia ‘brainBAND’ and Ogilvy CommonHealth Sydney has scored three Bronze Lions – two for Boehringer Ingleheim ‘Still Rockin’ On’ and one for Boehringer Ingleheim ‘Still Going Strong’.

Australian Winners

Silver Winners

Grey Melbourne, MS Australia, This Bike Has MS

Leo Burnett Sydney, Samsung Australia, brainBAND

Bronze Winners

Grey Melbourne, MS Australia, This Bike Has MS

Ogilvy CommonHealth Sydney, Boehringer Ingleheim, Still Rockin’ On (x2)

Ogilvy CommonHealth Sydney, Boehringer Ingleheim, Still Going Strong

From 582 entries submitted in the Pharma section, 52 Lions were awarded and Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Grand Prix. The film highlights the medical innovations in Philips products and was unveiled on World COPD (Chronic Obstructive Pulmonary Disease) Day. Ogilvy & Mather London brought together a collection of eighteen strangers all living with chronic respiratory conditions, to work with a choirmaster to learn how to sing again. Breathless Choir also won 2 Gold Lions in the Health & Wellness category.

Jury President, Alexandra von Plato, Group President of Publicis Healthcare Communications Group, described the campaign as one that challenges the traditional ‘product as hero’ approach to focus on ‘patient as hero’. “It’s a stunning example of cinematic storytelling in the medical devices industry and clearly breaks the mould,” she said.

The Healthcare Agency of the Year was awarded to Medulla Communications, Mumbai, second to Langland, Windsor and third to McCann Health, Hong Kong. And Healthcare Network of the Year went to McCann Health, second to Publicis Healthcare Communications Group and third to Ogilvy Commonhealth Worldwide.

Commenting on the results, Lions Health Festival Director, Louise Benson, said, “We’re delighted to reward and celebrate the ground-breaking work providing a benchmark of excellence in the healthcare communications industry. Now in its third year, Lions Health is an arena to recognise achievements and we would like to thank the jury for collectively selecting our 2016 winners.”

Lion Health also encompasses a two-day Festival of content, learning and debate and this year.

VIEW THE WINNERS – Pharma Winners.xlsx