Bestads Six of the Best reviewed by Rebecca Carrasco, head of Facebook Creative Shop, ANZ

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R.CARRASCO_16 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Rebecca Carrasco, head of Facebook & Instagram Creative Shop for Australia and New Zealand.

There are some beautifully crafted pieces of advertainment in here, but as my fingers push thoughts through the keyboard, the one that sticks in my head is the Emotional Pet Campaign. It might not be the first time a PSA has told a story backward to rug-pull on the heartstrings, but the thought justifies the means and makes for a nice idea. Harder to choose a second spot but Coke Rain (a neat little package of almost-branded-golf-content in TVC wrapping) is probably my next pick. READ MORE…