Breast cancer awareness ‘Man Boobs’ takes out Cannes Health Lions Grand Prix for Good

| | No Comments

Man Boobs.jpgThe Cannes Health Lions Grand Prix for Good has been awarded to “Man Boobs” by Argentinian agency David Buenos Aires for MACMA. David is part of the Ogilvy & Mather network. 

“Man Boobs” was developed on behalf of the The Breast Cancer Health Movement and takes on social media censorship of female breasts by demonstrating how to do a breast self-exam using a man. The social campaign also raises awareness for breast cancer in men.  

The Grand Prix for Good is open to Gold Lion winning entries ineligible for a Grand Prix in their  section and judged by members of the Pharma and Health & Wellness juries.