Cannes Contenders: Ogilvy, Melbourne

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How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Ogilvy, Melbourne

AAMI is an insurance company that has always held a special place in the hearts of Australians. For the first time in history, the recognisable ‘AAMI girl’ (a smiling woman that has appeared at the end of every AAMI commercial for over 30 years) and her colleagues come out from behind their desks to star in our campaign, demonstrating exactly why AAMI is not your average insurance company. From roadside assistance to income and business protection, from travel insurance to innovative apps, The AAMIs are always on hand to come to the rescue in sticky situations.