Cannes Contenders: Saatchi & Saatchi Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Saatchi & Saatchi, Sydney
Saatchi & Saatchi Australia developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. It’s a well-known fact that the Australian outback is a vast, harsh and unforgiving place. 5 million square km (over 65% of the country) receives no mobile signal. In times of emergency the lack of reception can be incredibly dangerous. However, while you might be far from a cell phone tower in the outback you’re never far from a Toyota LandCruiser. That’s why Saatchi & Saatchi, in partnership with Flinders University, is pioneering a new device that can be fitted in Toyota LandCruisers, enabling them to create a pop-up emergency network that will bring communications to the most remote parts of the outback. The device has been engineered using a clever mix of WI-FI, UHF and Delay Tolerant Networking (DTN) technology, an area that lots of people are looking into – including NASA for interplanetary communications, to turn vehicles into communications hotspots each with up to a 25km range.
1 Comment
we had satellite phones!