CB Exclusive: ANZ launches new campaign for mobile payments via Whybin\TBWA Melbourne
ANZ, via agency Whybin\TBWA Melbourne has launched a new national campaign for its mobile payments offering.
This follows closely behind ANZ’s Apple Pay launch last month. ANZ is now the only bank among the big four offering tap-and-pay capabilities across both Apple and Android mobile platforms.
The new campaign, focusing on the Android offering, is based on a simple human truth: when it comes to new technology, the more useful it is, the sooner we all take it for granted.
In the spots we observe people flippantly using, and misusing, the very latest in mobile payment tech in Australia. Showing that with ANZ, paying by using your phone is so simple and seamless, ‘you’ll be taking it for granted in no time’.
Agency: Whybin\TBWA, Melbourne
Executive Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Jim Taylor
Senior Designer: Pat Sofra
Agency Producer: Janine Wertheim
Group Business Director: Claire Tenzer
Account Director: Nikki Rawling
Production Company: Plaza Films
Director: Paul Middleditch
Head of Marketing, ANZ Australia: Carolyn Bendall
Head of Retail Marketing, ANZ Australia: Shannon Peachey
Senior Manager – Home Loans, Deposits & Payments Marketing , ANZ Australia: Helen Merrick Senior Integrated Marketing Communications Manager , ANZ Australia : Ebony Moore Integrated Marketing Communications and Campaign Manager, ANZ Australia : Amy Rattray
15 Comments
Why do all of ANZ’s latest ads look like they’ve been graded by a 12 year old?
Very good ANZ that’s a reason to switch banks
I like them but they jumped the shark with the ‘honesty box’ spot
Good stuff TBWA. Nice to see a bit of diversity away from the recent ANZ v CBA ‘borrowing money from us is so aspirational’ type comms, and have a bit of fun with this.
Kinda twisted way to talk about a benefit. Nice insight.
Good strategy to focus on the behaviour change, not the product benefit.
Funny, kinda make people who do it look like twats so very surprised an Australian client bought it, more like a kiwi ad, which is a good thing.
LOVE ME AN INSIGHT! YEEEWWW!!!
the honesty box ad shouldn’t have got past the first creative review. terrible.
Wow. They are terrible.
The 15’s are excellent. That’s an advertising idea.
Is this what’s considered good in Australia at the moment? Lol
Fuck yeah
I can see your brief.
I do not understand how these made it through review. They make the users look like assholes and encourage asshole behaviour. Dislike.