MediaCom appoints new digital lead Marcus Le Clair in the role of group director, digital

MediaCom has announced the appointment of Marcus Le Clair to group director, digital, effective immediately.

Le Clair’s key responsibilities will be to drive the business through a digital transformation process, and engineer a world-class digital team at MediaCom to future proof against the challenges and changes of the digital world of tomorrow.

With a diverse background in executive consulting, Le Clair has held a number of high profile roles, most recently at Ernst & Young, and previously at Suncorp, AKQA, Starcom, OMD and Publicis. His extensive and varied experience across agency and in-house, both domestically and globally, makes him a frontrunner on digital communications and systems integration, and a natural choice for the agency.

Says Willie Pang, chief digital officer, MediaCom: “We are immensely proud and excited to be adding a talent of Marcus’ caliber to the MediaCom team. We believe that the learning he brings from managing the likes of Coke and McDonalds in multiple markets around the world will take our capability in the category to the next level. Most importantly, Marcus represents the new breed of business leader in the media industry. A digitally savvy management consultant, who is a strategist and technologist all at once. Everyone is searching for a unicorn but we think we’ve actually found one.”

Says Le Clair: “The future of digital media is changing and companies are looking for organisations that can help them transition into a truly digital world, from customer engagement to operational effectiveness. In all my experience, MediaCom is one of the few companies I have worked with that are truly capable of aligning that strategic vision to a deep-laid plan that is future proofing the organization.  With strong leadership driven by Willie Pang and Sean Seamer, the decision to join the MediaCom team took minimal effort.”