Mercedes-Benz Australia promotes AMG Snow event in new campaign via Online Circle Digital
To celebrate the prestigious AMG Snow event, Mercedes-Benz Australia has launched its new campaign “AMG Snow – An AMG Experience Like No Other via Online Circle Digital.
The campaign will take one winner and a friend to the 2016 edition of AMG Snow, held in the winter wonderland of Queenstown, New Zealand.
The “AMG Snow – An AMG Experience Like No Other” campaign incorporates a website, supported by social and search.
Says Lucio Ribeiro, lead strategist at Online Circle Digital: “Every year Mercedes-AMG brings this incredible event to their customers. We wanted to share this once in a lifetime experience with more people, giving fans the chance to attend what is an incredibly exclusive, unique event. It’s an occasion that many AMG customers wait all year for. We looked at it as the perfect activation opportunity to further differentiate an already stand-out brand.
The campaign website brings together all the elements that make the AMG Snow event so special; driving the world’s finest sports cars in a stunning alpine location, the dining, the accommodation, the world-famous winter testing facilities and the opportunity to attend through a competition.
Creative and execution: Online Circle Digital
Client: Mercedes-Benz AU/NZ
1 Comment
My E55 AMG 2003 model just sits and spins the back wheels on ice and snow.