My Dog launches Doggy Bag home delivery service via Clemenger BBDO Melbourne

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Doggy_PR_image_1.jpgClemenger BBDO Melbourne and My Dog have created Doggy Bag – a gourmet home delivery service for Sydney and Melbourne’s most discerning four legged friends.

With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend.

Doggy_PR_image_2.jpg“With less free time, we’re seeing a global shift towards home delivery. We saw this as an opportunity to create a partnership with Australia’s finest food delivery service, foodora, to create a new way to distribute dog food,” said Clemenger BBDO Melbourne Group Account Director, Deanne Constantine.

Foodora integrated My Dog into their digital platform and created a My Dog option at the Doggy_PR_image_3.jpgcheckout. Because mealtimes are best spent shared, your pooch can also have top notch nosh delivered when you order your home delivery from some of Australia’s best restaurants.

The foodora delivery rider brings your delicious meal and a beautifully packaged ‘Doggy Bag’ for your pooch. Real proof of the brand promise to ‘Love them back’.

An initial trial has been run in Sydney and Melbourne with great success and will be explored as a nationwide rollout as foodora’s delivery locations expand.

Ben Culligan: Mars Petcare Marketing Director

Lauren Dragicevich: My Dog – Mars Petcare Brand Manager

Lisa Maguire: Mars Petcare Corporate Affairs Director

Charlotte Rijkenberg: Foodora CMO

Agency: Clemenger BBDO Melbourne

Nick Garrett: CEO

James McGrath: Creative Chairman

Ant Keogh: ECD

Giles Watson: Creative

Joe Sibley: Creative

Sonia Von Bibra: Executive Producer

Tania Jeram: Senior TV Producer

Michael Derepas: Planning Director

Deanne Constantine: Group Account Director

Bryce Coombe: Group Account Director

Khia Croy: Account Director

Charlotte Lang: Account Manager

Charlotte Abroms: Digital Producer

Sam Hodgson: Digital Strategist

Adam Hengstberger: Digital Designer

Nick Short: Print Production