Rumble Creative & Media’s Ugly Xmas Rashie teases 2016 release for Cancer Council Australia

Rumble Creative & Media’s Ugly Xmas Rashie captured the nation’s imagination in 2015 and created a new revenue stream for Cancer Council Queensland.

In 2016 it’s back and bigger than ever, with a soon-to-be-released design, an expanded range and a greatly increased production run. Cancer Council Australia will run it as front page of its million+ catalogue distribution, it will be available online, in Cancer Council stores and at selected Surf Clubs, including the iconic Manly SLSC.

Last year’s launch of the limited edition Ugly Xmas Rashie created huge PR, selling out in 48 hours. Thousands have registered to be the first to know about the 2016 release, set for July 1.

Says James Burchill, creative partner, Rumble: “As Australia’s answer to the northern hemisphere’s Ugly Xmas Sweater tradition, the Ugly Xmas Rashie had huge impact. It appealed to our unique sense of humour and actually made sun safety an Australian fashion statement.”

The work was recognised at Adfest with Lotus Roots Innova (for work that embodies local cultural values), as well as Promo Lotus and Effective Lotus.

Burchill remains tight-lipped on the 2016 design, which will again be manufactured by Australian performance swimwear company, KOZII. He will give away that it features another iconic Australian animal.

“While we have really ramped up production in 2016, we do expect to sell out again,” says Burchill, adding that the original design will also be available, as well as “joey-sized” Ugly Xmas Rashies for kids. All will be revealed on July 1 and fans can register interest at uglyxmasrashie.com.au.