Saatchi & Saatchi’s ‘LandCruiser Emergency Network’ for Toyota scores Innovation Lion
Saatchi & Saatchi Sydney has scored a prized Innovation Lion, one of only eight presented this evening in Cannes.
Saatchi & Saatchi Sydney won its Lion for Toyota LandCruiser ‘LandCruiser Emergency Network‘ produced via 8 and Heckler.
It is the second year in a row the agency has won the coveted prize, following their Creative Innovation win in 2015 with Penny the Pirate for OPSM, which was also named as the Most Effective Campaign in the World in the WARC 100.
The LandCruiser Emergency Network has also been awarded a Gold Lion and Silver Lion in the Promo and Activation category at Cannes earlier this week.
VIEW THE WINNERS – Innovation Lions Winners.xlsx
The LandCruiser Emergency Network is a pioneering new technology that can deliver emergency communications to outback Australia via Toyota LandCruisers. Developed by Saatchi & Saatchi Australia in partnership with Flinders University, the device has been engineered using a clever mix of WI-FI, UHF and Delay Tolerant Networking (DTN) technology, an area that lots of people are looking into – including NASA for interplanetary communications, to turn vehicles into communications hotspots each with up to a 25km range.
The technology is currently being piloted in a fleet of LandCruisers fitted with the device in the remote Flinders Ranges – one of the most harsh and dangerous parts of 
the Australian outback. Toyota is also currently exploring the feasibility of a commercial vehicular rollout of the LEN devices.
The Grand Prix went to Google DeepMind London for ‘AlphaGo’.
4 Comments
This is why I left advertising
Not even in commercial use, what a joke.
Rubbish.
@no country for old men:
If you’ve left advertising, why on earth would you come back on campaign brief and leave comments, you sad twat.