Spirit of Tasmania launches ‘On the Road’ via Hardie Grant Media and SO Productions

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60WaterfallWatermark (1).jpgHardie Grant Media and SO Productions have partnered to deliver a multi-channel campaign for Spirit of Tasmania as part of its On the Road interactive travel e-guide.

Tasmania provides the perfect landscape for travellers to explore with their own vehicle, allowing deeper exploration of the island and the ability to load up the boot with gourmet produce to bring home. Spirit of Tasmania wanted to inspire travellers to visit Tasmania by sea, with their own car.

The strategy and written content was developed by Hardie Grant Media, and was complemented with a series of short films by SO Productions director Tim Casten. The films cover five tailor-made touring routes and utilise a point of view approach that allows the audience to experience the wonders of Tasmania as if through their own eyes, the added benefit was that it also allowed for an agile approach to production.

Says Lucy Siebert, managing editor, Hardie Grant: “Working with SO on a major multi-channel campaign was a real pleasure – the team are true professionals whose insights and suggestions were invaluable to this project. They helped to really bring the story to life, using their own initiatives while out on the road. Despite a challenging timeline they delivered on every deadline, while producing standout video content.”

Says Erika Rojas, general marketing manager, Spirit of Tasmania: “SO delivered an inspirational series of video content to compliment our Tasmania: On the Road e-guide campaign. The POV perspective allowed travellers to feel a part of the experience, inspiring them to plan their own Tasmanian driving holiday adventure.”

Erika Rojas: General Manager Marketing, Spirit of Tasmania

Marita McMahon: Campaign Manager, Spirit of Tasmania

Samantha Stanford: Advertising & Collateral Coordinator, Spirit of Tasmania

Lucy Siebert: Manager Editor, Hardie Grant Media

Scott Elmslie: Senior Account Manager, Hardie Grant Media

Tim Casten: Director, SO Productions

Trevor Holcomb: Executive Producer, SO Productions

Anthony Koreny: DOP