The University of Melbourne scores six awards at the 2016 CASE Circle of Excellence Awards
The University of Melbourne has received six awards in the 2016 CASE Circle of Excellence Awards, the most of any university in the Asia-Pacific region.
The University received gold awards in both the Advertising Campaign and Individual Advertisement categories. CASE Asia Pacific district also put the Collision campaign forward for a Platinum Award for Excellence in Marketing and Communications where it was a finalist.
The University received a third gold for best Short Fundraising Video, for the ‘Educating Tomorrow’s Leaders’ scholarship video, part of the University’s Believe philanthropy campaign.
The University received a Silver Award in Innovative Alumni Programs for its ‘Update Your Details’ campaign, as well as Bronze Awards for its ‘Making of Collision’ behind the scenes video and Principal or Major Giving Programs for Believe – The Campaign for the University of Melbourne.
Executive director of marketing and communications Lara McKay said the awards were a great recognition of the impact the campaign has had internationally.
Says McKay: “The judge’s feedback indicated that everything about the campaign was unexpected; they found it refreshingly creative and executed well, and that’s why we believe it is having such great cut through as it is so different for the higher education category.
“When the University first launched Collision in 2015, our aim was to put the collaboration that occurs across our community, the work that they do and the impact that it has globally, front and centre and these awards give us another chance to showcase this work.
“We’re really proud of how we’ve achieved that to date, and thrilled that the international higher education community has recognized these efforts.”
Vice-principal (advancement) Nick Blinco said the University was pleased that the transformative impact of the Believe campaign has been internationally recognized.
Says Blinco: “That Believe is ranked as one of the best major giving programs in the world is testament to the generosity of over 20,000 donors, supported by a dedicated and commitment Advancement team. It demonstrates that Melbourne is at the forefront of advancement best-practice internationally at a time when philanthropy has never been more important for universities.”
The Council for Advancement and Support of Education (CASE) received more than 3000 applications from more than 700 higher education institutions this year.
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What is a CASE Circle of Excellence award?