Toast Creative appoints Emile Rastoll to GM role and Euan Blake in strategy and PR director role

Sydney branding agency, Toast Creative has appointed two new members to its executive team.

Emile Rastoll (left) has been appointed as general manager and Euan Blake (right) in the role of strategy and PR director.

The appointments to strategy and public relations are a key move in the agency’s growth into new markets.

Rastoll, previously general manager and digital strategist at Permission, has been hired as GM. Responsible for managing the strategic direction of major brand programmes, he brings over 20 years of international digital and brand design experience to Toast’s creative team.

Says Nick Sammut, managing director, Toast Creative: “Emile brings expert knowledge to Toast in the provisions of digital and user experience for both B2B and B2C brand sectors. His digital smarts and strategic background both compliment and bring clear direction to the Toast team.”

Blake has joined Toast as strategy and PR director. Following a successful career both in-house and agency side in the UK, Blake brings a strong focus on strategic planning, PR and communications, particularly to Toast’s property marketing clients, which include Sekisui House and SHAWOOD Homes. Blake has previously worked for international clients including the UK’s leading housebuilder Taylor Wimpey, Westfield, Land Securities, Hermes Investment Management, Meyer Bergman and commercial agents Jones Lang LaSalle.

Sammut said Blake’s appointment is a move into new business opportunities and markets for Toast.

Says Sammut: “Euan’s excellent experience in securing PR and communications development for international brands is a key asset for Toast, to generate further value for our clients as we deliver across various areas of the business.”

Toast Creative, whose offices are based in Surry House, on the lower slopes on Surry Hills, holds clients in a number of industries, most notably property development, government agencies, not-for-profit and the hospitality industry.

Says Sammut: “Toast is an ideas agency. We strive for collaboration, engagement and innovation in every campaign. Emile and Euan are now two key pieces to that puzzle.”