Bayer launches ‘For those who love the land’ campaign via the Fuel Agency, Melbourne
Farmers live for the land; it’s their pride, their passion, and indeed their pain. After 85 years playing an integral role in that environment, and in recognition that the future of farming businesses depends on the health of the whole rural community, Bayer Crop Science is launching Bayer Biologics, an entirely new category of crop protection.
Produced by the Fuel Agency, and launching nationally next month, the ‘For those who love the land’ campaign captures just some of the wonderful spirit of the Australian farming community. It celebrates all that is great, whilst at the same time, recognising the honest truth; some days it’s tough too.
“During the shoot, we had the opportunity to work with some of Australia’s largest, family owned, primary producers, and despite the incredible scale of their operations and the huge pressures they face, it was clear they truly do love the land and all it provides. It’s their life, and their family’s future”, says Ben Growns, Fuel’s creative director.
“It’s the farmers and growers who are the real drivers behind Bayer’s new Biologics range; they’re looking for every possible way to farm ever-more sustainably, whilst growing the world-class produce the country is renowned for.”
Adds Tim Kidman, Fuel’s CEO: “Our farmers are truly passionate about their land; they understand they need work with nature to bring out its very best, and Bayer’s long-held commitment to sustainability and stewardship means they’re there to support them in every way with their new biologics range. Because after more than 85 years, there’s no doubt Bayer loves the land too”.