Brumby’s celebrates weekends in latest social and radio content campaign via 3rdspace
Content company 3rdspace has been working with Brumby’s Bakery embarking on a new chapter to tell their story through content.
Weekends are better with Brumby’s, is the first chapter of this story.
The content includes a clip that celebrates the little things that make weekends better, including Brumby’s.
The film will be backed with an evolving story in social, including weekend inspiration, recipes and the opportunity for the audience to snap and share what makes their weekends better, for the chance to win a $5000 weekend away with Flight Centre.
The content will also play out on radio across Southern Cross Austereo Metro and regional networks.
Says Tom Elliott, marketing manager, Brumby’s: “Weekends are when our customers have the opportunity to stop by, have a chat, taste our bake goods and breads, then enjoy some of our range with the rest of their weekend. This campaign not only celebrates weekends, but everything we stand for.”
Brumby’s: Tom Elliott and Emma Land
3rdspace:
Ideas Director: Rob Logan
Creative Director: Ben Dillon-Smith
Producer: Jake Heath
Director of Photography: Kasia Werstak
Sound Design: Mitch Calladine
Media Planner: Vanessa Wolff
Social Management: Jemma Nott