Colenso BBDO/Proximity Auckland takes out Creative Agency of the Year at Caples Awards: Courageous Client of the Year to Bonds Australia

Colenso BBDO/Proximity has won Creative Agency of the Year at the 2016 John Caples Awards which celebrates the work of the most courageous practitioners in direct marketing.

Colenso won two Golds with client MARS, one Gold for Pedigree’s ‘K9FM’ in the Radio section, and another for ‘Pedigree Found’ in the Display Advertising – Online and mobile section. ‘Pedigree Found’ also took out a Silver for Creative use of technology and a Bronze in Mobile Marketing.  

Two Silver awarded for DB Breweries ‘Brewtroleum’ in Integrated Campaign and Promotional/Activation Effort. The innovative approach of the New Zealand Breast Cancer Foundation’s ‘Breast Cream’ campaign was also recognised with a Silver and Bronze in the Promotional/Activation Effort and Launch categories. Other Silver wins included BNZ ‘$HRED’ in Direct Mail Dimensional, Memphis Meltdown ‘Leave Room’ in Promotional/Activation, and ‘The Cannes Cab’ in Ambient/Guerrilla Marketing.

Colenso BBDO/Proximity was the most awarded agency overall, with three Gold, seven Silver, and two Bronze.

It was a great night for BBDO Worldwide too, Clemenger BBDO Melbourne winning Courageous Client of the Year for client Bonds ‘The Boys’ plus 2 golds, 4 silver and 3 bronze. BBDO Belgium won the Best in Show for Remed Pharma ‘Football or Father?’.

Held annually in New York, the Caples honour the boldest and bravest ideas in direct and interactive work from around the world. There are over 20 categories at the Caples, which are judged by more than 50 senior creative professionals from across the globe.

Wayne Pick, Executive Creative Director at Colenso BBDO/Proximity, added: “The Caples is a really tough global show, so this recognition is all the more rewarding with such a broad range of our clients represented. We’re incredibly lucky to work with such great partners”