David Jones launches Spring Summer 2016 collection with ‘One name: endless possibilities’ advertising campaign via Whybin\TBWA, Sydney

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DJ-NYC-1.jpgDavid Jones has launched its Spring Summer 2016 collection with a new campaign line: ‘One name: endless possibilities’ via Whybin\TBWA, Sydney.

The 90# launch spot was shot on a New York rooftop with city skyline views and starring international model Elsa Hosk, David Jones Ambassador Jessica Gomes and Montana Cox, the SS16 imagery captures the intoxicating promise of new beginnings and an exciting new chapter in the department store’s rich history.

The film was shot solely on an iPhone, directed by US-based director, cinematographer and executive producer Stash Slionski.

The  edit brings to life the energy of the city and features Jessica, Elsa and Montana alongside models Hyun Ju Shin and Izi Miller, who also shot for the campaign.

 

“Our new brand promise, ‘One Name: Endless Possibilities’ exemplifies David Jones as a brand, and what we offer to our customer,” says David Jones General Manager Marketing and Communications, Michiel Tops.

“There is only one name synonymous with bringing the finest of the world to Australia – that is David Jones, offering endless possibilities for quality, service and style. New York, as a fashion capital of the world, was the perfect backdrop to celebrate our Australian and international Spring Summer 2016 collection.”

With a creative team including Australian photographer Emma Summerton and stylist Jillian Davidson, the campaign imagery and short film showcase some of the most compelling runway trends against an iconic Manhattan skyline.

 

Showcasing the stable of brands available at David Jones, the campaign features exclusive Australian designers including Romance Was Born, Zimmermann, KitX, Ellery, Camilla, Christopher Esber, Camilla and Marc, Dion Lee, Carla Zampatti and Bec & Bridge who feature alongside international designer clothes and accessories from Proenza Schouler, Victoria Beckham, Valentino, Alexander Wang, Chanel, Rag & Bone and Stuart Weitzman.

Client: David Jones

Agency: Whybin\TBWA, Sydney

Director: Emma Summerton CLM