Everything stops for a Sunday roast in debut commercial for Woolies via M&C Saatchi, Sydney
July 12 2016, 12:03 pm | | 24 Comments
Woolworth’s has put to air a new commercial via M&C Saatchi, Sydney, the first work by the agency since winning back the account from Leo Burnett, Sydney in February this year.
Prior to losing the business to Droga5 in March 2012, M&C Saatchi Sydney had held the account for ten years – since first winning it from Leo Burnett Sydney (the latter creator of the long-running ‘Fresh Food People’ campaign).
24 Comments
Nicely shot makes me want to have a lamb roast but not at WW prices.
No doubt about Tom Mc, just knows how to do it right.
such a beautiful TVC CB – who was the production house who made it?
A nice start from M&C. Wonder how long it will take Woolworths to grind even them down into mediocrity.
If this isn’t mediocrity, what is?
I like the locations and casting. Feels warm and familiar. I really don’t like the end line. Ruined it. Kind of snapped me out of the moment.
Beautifully shot but says nothing about Woolworths. Coles will be licking their lips in delight.
WOW. Waste of Wanze. Tired, boring, expected, mediocre, lacking of any idea. “I know, let’s find an old classic song about Sunday that no one’s ever heard before and then shoot some average footage to accompany it”. Geez guys, to think you left one of the world’s most creative,agencies (number 13 in the world when I last looked) to put out this dribble. With the cost of your lamb I won’t be visiting your store anytime soon. And it’s full of tokenism….alluding to, but not obvious enough in case we offend the anti-gay lobby…yes, the two blokes at 0:23, just a hint that they just may just be gay. One long yawn. It looks like it was made by M&C ten years ago. It lacks uniqueness, it’s part of the sea of sameness that is supermarket advertising in Australia. You guys should have a look at what Adam&Eve are doing for John Lewis to realise how far behind the eight ball you are. Clients get the advertising they deserve.
Why didn’t she say, ” So where the bloody hell are you?”.
Absolutely loved it. Really unexpected. Well done M&C
So good that nobody has put their name to it. Creatives or director.
Hey wow I have no idea who you are but I’m guessing you’ve never pumped out a brand campaign for the likes of Coles or Woolies. So you really have no idea what you’re talking about. I can tell you now that Tom Mac wouldn’t give two shits what you thought because he knows Woolies wanted him and him alone to oversee their advertising, which suggests they didn’t come knocking at your door. So yep, have an opinion, but also have some humility. (Not at M&C BTW.)
“That’s why I pick Woolies”?
A shame woolies haven’t changed their ways. Wallpaper, expensive wallpaper.
They wouldn’t even get into AWARD school with this.
I’m with Mac. Looks great but the end line and final V/O feel tacked on. I’m guessing this is the first of many ads that will all end the same way..
No they’d get a job straight away at M&C
WOW
Another tired stale offering giving nothing of real relevance or benefit, but tearing down in typical bitter fashion repeated time and again in these types of comments. What have you done? What would you do for this client? Got any ideas?
Right.
Ok, I see, your offering is: Waste of Wanze.
It’s sort of really nice, but I’ve seen it so many times, generally done in the UK, often around Christmas. It’s another example of using an off the shelf idea from somewhere else. The thing is about that, the clients feel comfortable because they’ve seen it before- so they’ve got some back up for selecting the execution (“Well it worked for Waitrose”) – Also, there are nice things about it like production, music, nostalgia and nice little family chatter moments, which again are prevalent in this type of ad.
What of course is missing is an original standout idea. But, I would never blame the agency for this, truth is, the standard of client and client side bureaucracy that exists probably makes it harder than ever to actually create anything that will stand out.
The agency will probably have spent months attending to ridiculous requests from a million different clients etc, so I say well done, you’ve actually produced something which isn’t too bad.
A friend of mine who recently moved here from South Africa, not in the business, was astounded at just how bad Australian advertising was, yet every creative I know in the business is very capable of producing excellent work, they are seriously not given the chance to do so. Never mind the budget, which at least this did have.
So, no need to add my two cents worth then.
Some pretty passionate M&C peeps on here trying to defend work that in the grand scheme of things is irrelevant.. It’s wallpaper, it will always be wallpaper because the client is scared, out of touch and a real definition of Australian marketer, under skilled..
I am sure its a lovely earner for M&C, helps them feed the beast.
Most people have to shop at one or the other, on the balance of things, it will always be a moving ‘feast’ of who’s closest, who has the best deal.
Woolies can dream that advertising will help, will fix, will change, but in all honesty, it’s a dull category that is being disrupted by a business who is only just a little bit cheaper and more fun than they are..
The truth, as always been the case, i pick woolies because it is closer and i really don’t care.. Or Coles, or [insert] another name here…
They are advertising at each other in most cases..
I wonder how many M&C staff appeared in this one?
I thought this was one of M&Cs Steggles ads for a second….
I am over this boring slogan ‘ that’s why I avoid woolies” bring back the Easter chocolate lady