Ex Rapp London CD Rich Donovan takes CD role at customer engagement agency LIDA, Sydney

Rich Donovan-web.jpgFormer Rapp London creative director Rich Donovan has been hired as creative director of LIDA, the customer engagement specialist agency within the M&C Saatchi Group.
Bringing over 21 years of industry experience to LIDA, Donovan will be working closely with managing director and customer engagement powerhouse, Victoria Curro.

Says Curro: "We're thrilled to have Rich join the LIDA team to help drive our penetration in the Australian market. He's the best in the business when it comes to customer engagement, he truly understands how brands need to behave in an omnichannel world to win-over and keep customers."
Adds Donovan: "I'm really excited to be joining the LIDA team. They have the range of skills an agency now needs to help brands connect with their customers in a meaningful and long lasting way. I look forward to be part of that success story.
Most recently, Donovan ran the CRM and acquisition programmes for Virgin Media and PayPal, picking up a gold DMA award and a Mashies finalist.  Previously, he has created award-winning CRM programmes for Rolls-Royce, Vodaphone, and HSBC.


rob said:

Thought they already had 2 CD's- Nic and Paula?

Folowa said:

Need a minimum of three CDs in any given meeting

DIRECT said:

Great hire, world class talent aswell as great guy. Congratulations on the new gig Rich.

London AdMan said:

Top bloke, top creative. Sydney is lucky to have him

Awkward said:

@rob Um... not so much...

RIch Donovan said:

Thanks guys, I'm very excited. Also wanted to say that the CDs on the Virgin DMA and mashie were Adam Roalfe and Steve "Sid" Gordon not me.

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