Havas Village creates new Australia-first strategy hub to operate across multiple disciplines
In what it claims as an Australian first for a major media and creative holding group, Havas Village has launched a new strategy hub which will operate across multiple disciplines and provide access to more data and insights than ever before. The move sees the strategy operation of Havas Creative Group and Havas Media Group join forces to create a new multi discipline, team of strategists who will underpin the Village’s approach to integrated marketing.
Havas Media Australia’s head of strategy Imogen Hewitt and Havas Worldwide Australia’s head of planning Phil Johnston (pictured) have been appointed joint executive strategy directors for the Havas Group and assume responsibility for the new strategy department with immediate effect. Their remit will be to unify the agency’s strategic skills, creating a unique and a truly integrated team, to service the diverse range of clients within the Village portfolio.
Says Hewitt: “Phil and I are really excited to be involved in pioneering the way our industry approaches strategic challenges. One of the most difficult parts of our job is there is never one right answer. This is part of what makes it so valuable to have different viewpoints working through the same strategic challenge to devise the very best solutions for our clients.”
The move is the next step in Havas’ plan to grow their Village model, bringing together the best minds and skill sets across creative, media and public relations, to address communication and creative challenges holistically.
Havas Worldwide Australia CEO, Anthony Gregorio and Havas Media Australia CEO Mike Wilson said in a joint statement: “Our new strategy hub provides us with an agile offering, giving clients the best combination of expertise and data-driven intelligence, regardless of which part of the agency they engage with. The Village is continuing to grow and deliver some outstanding integrated work and this is the first of many more exciting chapters to come.”
Hewitt and Johnston will be working across the Village’s stable of clients, and are already collaborating on several new business opportunities.
9 Comments
Strategy. Discipline. Unification. Integration. Holistically.
Empty words that provide no clue as to what the offering is, or what they do.
Looks like hiring someone who can write should be the first task…
Seems fairly clear to me
A whole village talking bollocks while the creatives do the actual work. But at least they’ll be confined to their compound made entirely of jargo and solid gold buzzwords.
I’ll show you a horse with wings.
Is that a combo of Jango and Fargo?
Or a typo by a not-so-brighto would-be writo?
It’s a typo, and fuck yo!
Sounds a lot like the Emperors’ New Clothes.
Which oddly enough was the same offering from a previous ‘nude’ agency and brought to you by the very same people.
I hope it works for them great in theory, hard to implement…
If this bullshit is what passes for ‘pioneering’ it’s little wonder this industry is in such a mess.