Isobar and three start-ups celebrate Australia as great place to innovate at a global scale

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Isobar-Audience.jpgToday, Australia and especially Melbourne was celebrated as a leading city for design and innovation, with executives from top start-ups hosted at Isobar’s newly transformed work space.

Culture Amp, Moose Toys and Unlockd, joined Isobar, a leading design and digital agency, to discuss their global expansion and the role innovation, design and culture are playing in Australia’s growth, economic prosperity and competitiveness.

All three organisations share Melbourne as a home base and spoke on what it has been like to gain momentum internationally.

“As a Melbourne-based fast growth start up that is changing the way people around the world use and pay for their mobile phones, we are proud to export our local innovation globally,” says Unlockd chief operating officer, Matt Von der Muhll.

“We now have a growing team of 40 working with Isobar to develop world-first technology that is making mobile access more affordable while helping brands build their businesses,” Matt said.

ISOBAR-Collaboration.jpgSays Belinda Gruebner, marketing director of Moose Toys, a Melbourne based toy company and the fourth largest toy company in the US: “Working with Isobar has allowed us to deepen our connection with our social fans and reward them with more personalised content”.

The constant shift for greater innovation has seen these companies encourage creative thinking and recognise the importance of culture in delivering great customer experiences.

Isobar’s executive creative director Dave Budge says they are proud to be consistently developing strong working partnerships with companies, such as Culture Amp, Moose Toys and Unlockd.

“It’s great to host these world class innovators together in our newly developed space to showcase where the conception, creation and optimisation of ideas happen,” Budge said.

“You can really tell that culture is at the heart of Isobar and the work that is produced. We are proud to be a key partner of Isobars to help drive further development and collaboration” said Culture Amp chief scientist, Jason McPherson.

Isobar’s new purposefully designed space supports a culture of collaboration and as Isobar’s business has evolved over 15 years, so has their work place. Technology, design and customer experience are at the heart of what Isobar does – the new spaces brings those three elements together for their staff and clients.