J. Walter Thompson, Sydney collaborates with UTS to teach creative innovation to future leaders

J. Walter Thompson Sydney and UTS’ Bachelor of Creative Intelligence & Innovation (BCII) degree have announced a collaboration as part of the UTS winter school.

The collaboration involves senior management from J. Walter Thompson Sydney working alongside academics to mentor BCII students and provide creative methods and innovative insights throughout the degree’s winter school program.

As part of the subject the J. Walter Thompson team will mentor students on ‘The Future of Media’ covering topics including: The history of the Advertising/Marketing industry – from the Golden Age to the Fragmentation it faces today; The pain points the industry faces every day; Different kinds of agency offerings and structures; Methodologies of working to solve problems and stimulate creative thinking; Methodologies by which J. Walter Thompson is overcoming industry issues, using innovation focus and pioneering processes.

Students from all disciplines – architecture, engineering, business, design and more –  will be set a brief to explore future scenarios and to think in different ways to overcome the problems the communications industry currently faces.

This collaboration is the latest initiative in J. Walter Thompson Sydney’s innovation program, as it focuses on broadening the pioneering solutions it provides to clients’ brands and business problems.