LASA calls on agencies to help re-define ageing and aged care at its National Congress on Oct 11

Australia’s creative agencies have an important role to play in helping to re-imagine ageing and aged care in a time of unprecedented demographic change and sector growth, according to Leading Age Services Australia (LASA), the industry association for aged care providers.

To help aged care providers begin to think differently about how they promote their services and speak to their audiences, LASA is running a Gruen style session at its annual National Congress on Tuesday 11 October.

The session, titled Gruen Older, will see up to three creative agencies pitch their creative interpretations to promote the ageing and aged care agenda to the audience.

Says Sean Rooney (pictured above), CEO, LASA: “Aged care is the biggest growth industry in Australia. More than 3.6 million Australians are aged 65 and older, which is projected to increase to five million people over the next decade.

“Today’s generations are living longer lives and this is a mark of our success as a society, yet ageing and aged care services are not something we like to talk about. Too often negative stereotypes are reinforced by mainstream media while the inspiring, positive stories are ignored.

“As an industry, we also need to rethink how we promote aged care services and engage across generations, with current and future consumers,, to understand and meet their care and services needs and expectations.”

Dan Gregory, CEO of the Impossible Institute and a regular on the ABC’s Gruen program, will be moderating the session. A winner will be determined by a panel of judges and receive an award at the Congress gala dinner later that night.

Says Rooney: “There are plenty of untapped opportunities for creative agencies to get involved in aged care and participating in our national Congress is the best way to meet the CEOs, executives and marketing managers of Australia’s biggest aged care providers and get your foot in the door.”

Participants will need to cover their own costs to and from the Gold Coast Exhibition and Convention Centre and accommodation, and be available from 1pm until 4pm on Tuesday 11 October. Ideally you will also attend the gala dinner at the Convention Centre on 11 October, which will end at 11pm.

Participants will be given a complimentary one-day registration to LASA National Congress and a free ticket to the gala dinner that evening.

If you are interested in participating please contact Katie McKeown on 0408 775 288 or email katiem@lasa.asn.au.