Magnum & Co gets its ‘green thumb’ on with win of Yates Gardening after competitive pitch

Following another competitive pitch last month, Magnum & Co, Sydney has been appointed by well-known gardening company, Yates.

Yates is on the brink of implementing a ground-breaking new national initiative, one which marks a world-first for the established Australian/New Zealand gardening and seeds brand.

Senior Brand Manager Lauren Treloar, who ultimately awarded Magnum & Co the account, says Yates was impressed not only by the agency’s credentials and experience, but also its highly creative approach to the brief: “Here at Yates, we are about to embark on a really great idea, which we passionately believe is going to generate a lot of goodwill and public support – and not just amongst dedicated gardeners. It’s also something the brand has never done before, which is why it was so important we partnered with the right agency,” Treloar says.

“Magnum & Co impressed us with big creative ideas, sound strategy, rigorous attention-to-detail, content ideas and general process. It was head and shoulders above the rest.”

Magnum & Co’s Managing Director Michelle Hampton is delighted by the new win, believing it indicative of the agency’s new integrated approach to all creative PR briefs.

“When Yates came to us with this brief, we were immediately excited by its potential to affect real positive change across Australia – especially amongst children. And since winning the account, everyone we’ve broached the idea with is similarly enthusiastic – and it’s a real validation when that happens,” Hampton says. “While we can’t discuss exactly what that ‘big idea’ is just yet, we’re genuinely excited to be part of a great brand like Yates making history, in something which we believe is going to do a lot of good.”

The Yates campaign will see Magnum & Co work across influencer marketing, PR, content creation, experiential and social media integration. In recent months, the agency has also been appointed by Carlton United Breweries to work across integrated campaigns for two of their leading brands.

Magnum & Co provides a full-service offering for consumer brands across PR, social, digital, experiential and content marketing channels. Other key clients include Red Bull, Oakley, Reebok, 3M and Under Armour.

In light of the recent new business wins, the agency is currently on the hunt for two Senior Account Managers. Check out Magnum and Co’s website for details about the roles or visit Magnum & Co on Instagram, Facebook, Twitter and LinkedIn.