oOh! awakens gamers with giant Lego Star Wars game cases in eastern states shopping centres

The Force comes to Out Of Home this month with oOh!media showcasing Warner Bros’ new video game release Lego ‘Star Wars – The Force Awakens’ in shopping centres across the Eastern seaboard.

oOh! has created unmissable, larger than life product cases, reflecting the latest game in the popular franchise, that fit over the top of its shopaLite panels displayed across 15 retail centres.

oOh!’s special build campaign for Warner Bros Lego Star Wars will be supported by a traditional classic retail campaign in shopping centres in Sydney, the NSW Central Coast, Melbourne, Brisbane and Cairns.

The giant 3D product cases for the game played on PS4, PS3, X1, X360, PC, Wii, PS Vita and 3DS platforms were built as an innovative way to get attention from the gamer audience, according to oOh!media’s chief marketing officer Michaela Chan: “The Lego product cases will be unmissable to millions of shoppers during the month-long campaign,” says Chan. “oOh!’s specialist in-house creative innovation team came up with a truly out-of-the-box idea to bring the campaign to life close to EB Games and Target stores where you can buy the new Lego game.”

Adds Becc Simms, Warner Bros marketing manager: “We wanted to add an element of fun to our campaign launch, something special that would really stand-out, to mark the triumphant return of this Number 1 Lego videogame franchise.

“The enormous game cases will entice our fans to ‘Join the Resistance’ and re-live the epic action from the blockbuster film through this game and drive sales in-store during the school holiday period.”

Client: Warner Bros

Agency: Vizeum