Register your interest now for AdSchool's Art Direction Principles course with Simon Jarosz

e357c57f-b74a-4ba4-840d-fed19daabe08 (1).jpgSimon Jarosz, creative director at MediaCom and AWARD School head will teach AdSchool's Art Direction Principles course in Sydney held August 10 - October 12.

This course is designed to provide aspiring art directors within the advertising and related industries with an understanding of the principles of art direction and layout. It will explore how the sales and marketing functions of an advertising campaign operate through a framework of visual communication and theories of visual context and more.
With over 15 years experience in advertising and design, Jarosz has focused the last seven years specialising in developing integrated campaigns, brand stories, behavioral change and product solutions across multiple channels and platforms. He's worked both in London and Sydney and won numerous industry awards both locally and internationally including gold at Cannes, AWARD show, Spikes and D&AD for digital, strategic campaigns, integrated work and craft.

Previously Jarosz has worked at Saatchi & Saatchi, Three Drunk Monkeys, Leo Burnett, JWT, VML and M&C Saatchi. Over those years he has been lucky enough to work across a wide range of brands, including: McDonalds, Kelloggs, Johnnie Walker, Smirnoff, Telstra, Optus, CommBank, Unilever, Microsoft, Old El Paso, Emirates, Toyota, Pizza Hut, Foxtel, J&J, Nestlé and several charity organisations.

Students will learn techniques for visualising ideas, working alone or with a copywriter, creating and structuring the emotional appeals and intellectual disciplines used by art directors and how to analyse and respond to the creative brief. Students are expected to create a portfolio during the duration of the course, and also to maintain a workbook including their notes, sketches, and ideas for the assignments to demonstrate their thought processes and idea development.

At the end of the course students will have the basis of a portfolio to present to current or potential employers.

Course content include:

    What is Art Direction?
    The Team: Copywriters and Art Directors   
    Developing ideas   
    The Tools - Craft & Techniques
    The Visual - priorities   
    Typography     
    Television Production - The Art Director's Role    
    The Portfolio

Learn more about this course and who should attend here.

Duration: 10 weeks
Dates: 10 Aug - 12 Oct 2016
Time: Wednesdays, 6:00pm - 9:00pm

Venue: MediaCom Australia
Level 17, 65 Berry Street
North Sydney

TCC Members $1650
Book here.

Non-members $2200
Book here.

Register your interest now via email.

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