Rexona launches new campaign via J Walter Thompson Sydney introducing Barry Ogden
Rexona, via agency J Walter Thompson Sydney, has launched a new campaign introducing us to Barry Ogden, and what makes him a celebrity in his hometown.
From idolised glances on the bus, to restaurant VIP treatment, Barry Ogden’s fame follows him wherever he goes.
Creative Agency – J Walter Thompson, Sydney
ECD – Simon Langley
Copywriter – Giles Clayton
Art Director – Simon Hayes
Agency Producer – Amanda Slatyer
Planner – Carly Yanco
GAD – Milly Hall / Ana Lynch
Director – Dave Wood
Production Company – Plaza Films
Producer – Lee Thomson
Editor – Gaby Muri
Post Production – Heckler
Audio Post Production – Sounds Reservoir
Client – Unilever
Jon McCarthy – Deodorants Unilever Marketing Director
John McKeon – Marketing Manager Rexona
Estefania Rubinat – Senior Assistant Brand Manager Rexona
Morgan McBain – Assistant Brand Manager Rexona
Media Agency – PHD
PR Agency – Liquid Ideas
16 Comments
N.O.
Funny. Tough client to do good work on. Well done.
work so bad, not worth crediting anyone….
Very funny idea, great casting. Who’s the director?
Great work fellas!
oh hi david brent. yawwwwwwwn.
When doing campaigns heavily based on a negative, you have to be very careful that the brand doesn’t end up being known for that negative.
He has a whole pile of the product but still has bad B.O …. mmmmmm
Decent insight, well-written and funny…but it’s JWT, so I hate it anyway.
Will do for rexona what Peggy did for omo.
It’s clear he’s hording the Deo, not using it.
Stop hating. Before this I am sure this brand marketed itself on sponsorship deals with B Grade Aussie athletes
Very nicely done Dave Wood. Funny stuff.
Why the hate? This is pretty fresh for the category. Better than a 3D particle animation or an athlete sweating in a darkened environment.
Good on ya
Brave idea – well cast and nicely directed.
No hate ‘underarm smell’, just a simple observation born out of experience. We can’t assume consumers will stay with a piece until the very end, regardless of how good we think it is.
Awesome. Great casting.