R/GA Sydney takes out Grand Prix for PWC ‘Closed Loop’ at 22nd AMY Awards in Sydney

AIMIA and the digital industry celebrated the outstanding achievements and work produced over the past year  at the AMY Awards at the Ivy Ballroom in Sydney on Friday 15 July.

R/GA Sydney was awarded the Grand Prix as well as taking out Best Digital Advertising or Communication – Retail and Consumer Goods, for PWC Closed Loop. The agency scored two other Best awards on the night.

As one of the judges noted: “PWC Close the Loop campaign stood out from the crowd because it integrated the best of data, creative & media to create a compelling campaign that drove audience engagement and more importantly sales results for the client.”

Deepend, Sydney and Liquid Interactive both scored three Best awards apiece.

Throughout the course of the evening, AIMIA presented 27 AMY winners awards to the 123 category finalists and recognised different levels of achievement by announcing 11 highly commended awards.

The 22nd AMY Awards kicked off with comments from AIMIA CEO Jodie Sangster on the importance of the AMY’s within the Australian digital awards landscape:

“The AMY’s are prestigious awards that reflect the high calibre of digital work produced by some of Australia’s brightest and innovative individuals and businesses. Since their inception they have consistently awarded technology and innovation as it transforms the way we live and do business in Australia. This year is no exception and I am honoured to be here for the first time as CEO of AIMIA to reward excellence in our industry.

“There has never been a more important time to celebrate and nurture brilliance in digital as it is taking a leading role in not only the marketing and media industry but across all avenues of public and private sector activity across Australia.”

AIMIA Award Recipients

Best Digital Advertising or Communication – Entertainment and Media

Virgin R U OK? Day

Southern Cross Austereo

Best Digital Advertising or Communication – Financial Services

AMP Capital Black Sky Thinking

Apparent

Best Digital Advertising or Communication – Government and Not for Profit

What’s On’ Sydney

Frank Digital

Best Digital Advertising or Communication – Healthcare and Pharmaceuticals

Suffering in Silence

Affinity

Best Digital Advertising or Communication – Learning and Education

QUT – 15 Megapixels of Fame

BCM

Best Digital Advertising or Communication – Retail and Consumer Goods

PWC Closed Loop

R/GA Sydney

Grand Prix Winners

Best Student Entry

Flying Farm

Flying Farm

Best use of Smartphone or Tablet Device – Automotive

Isuzu UTE Australia

Liquid Interactive

Best use of Smartphone or Tablet Device – Cultural or Lifestyle

Australia Lives Here

realestate.com.au

Best use of Smartphone or Tablet Device – Entertainment and Media

RADIOAPP

Southern Cross Austero

Best use of Smartphone or Tablet Device – Government or Non Profit

Royal Children’s Hospital “The Ed” App

Deepend

Best use of Smartphone or Tablet Device – Learning and Education

Gallipoli the first day, Centenary Edition

Australian Broadcasting Corporation

Best use of Smartphone or Tablet Device – Tourism or Travel

Emirates – Business Class

InMobi

Best use of Social Media or Content – Cultural or Lifestyle

Domain Facebook – Avalon Now

Domain Group

Best use of Social Media or Content – Entertainment and Media

Crash The ARIAs

R/GA Sydney

Best use of Social Media or Content – Financial Services

Rally For Good

R/GA Sydney

Best use of Social Media or Content – Learning and Education

Deakin Mood Machine

Hardhat

Best use of Social Media or Content – Retail and Consumer Goods

Lucy the Robot

Atomic 212 Group

Best Website or Online Service – Automotive

Isuzu UTE Australia

Liquid Interactive

Best Website or Online Service – Cultural or Lifestyle

The Boat

SBS Australia

Best Website or Online Service – Entertainment and Media

ARN

Deepend

Best Website or Online Service – Financial Services

Heritage Bank Calculators

Guerrilla

Best Website or Online Service – Government and Non Profit

MindMatters

Liquid Interactive

Best Website or Online Service – Healthcare and Pharmaceuticals

enableme

Deepend

Best Website or Online Service – Learning and Education

MindMatters

Liquid Interactive

Best Website or Online Service – Retail and Consumer Goods

Qantas Points Destination

WiTH Collective

Best Website or Online Service – Tourism or Travel

Tourism Australia – Chase The Sun

DT